The future of personalization–and how to get ready for it | McKinseyThe future of personalization–and how to get ready for it | McKinsey
two very interesting concepts in this short read from McK.
- analytics translators – talks to the issue of data literacy, or rather the lack of it. huge, huge, huge issue in the enterprise that we are not even acknowledging
- the “what to do to be ready” section reads like a lot of the talking and writing i am doing for modern-day CX — who knew?
this is a good short piece, read it — and let me know what you think!
are we data illiterate? how do we fix it?